The Chicken Wire

I provide regular content marketing support to The Chicken Wire, Chick-fil-a’s online news magazine. To its fans, Chick-fil-A isn’t just a restaurant; it’s more akin to a lifestyle brand. And I routinely get to share uplifting stories from restaurants all across the country — a key pillar of the brand’s content strategy. Of course, there also are a lot of stories about menu items (especially the original chicken sandwich), but we’re given the freedom to approach these stories in creative ways. I’m also one of the main content editors, who ensures stories have a consistent brand voice and are interesting to the restaurant’s target audiences.