Mattress Firm

Mattress Firm Foster Kids

I worked on a two-person creative team that concepted a campaign to promote awareness of Mattress Firm’s six yearly donation drives to benefit foster care organizations. With foster parents often being portrayed in a negative light in popular culture, we created concepts that celebrated foster parents for all the good that they do.

View our three concepts and my draft video scripts.

In addition, I also co-wrote the script for this national TV spot.