Most Wanted Direct Mailers

Orkin had a “most wanted” list of high-profile commercial prospects, and I was tasked with creating memorable direct mailers that would help Orkin’s salespeople get their foot in the door for a conversation with them. Their previous promotional gift, an Orkin bump cap full of candy, wasn’t quite cutting it, so I took their brand position — Pest Control Down to A Science — and concepted several promotional items that would make an impact. I also wrote the accompanying copy that would tie the concept into Orkin’s sales pitch.