Primrose Schools

Character Development Infographic

A brand differentiator for Primrose School is its focus on developing good character in young children. When the company completed a national parent survey of character traits their children did (and didn’t) have, they asked for a way to translate all of these statistics into an engaging visual. I helped create the concept “Can you build a good kid?” and wrote the copy for an execution that showed the survey results as a blueprint for good character.