SF teaser


San Fran Survival Guide

Thousands of people attend the National Apartment Association’s annual Education Conference & Expo. Knowing that everyone in attendance would look at their smartphone at some point during the event, I helped Orkin create a piece of content with the twofold objective of 1) giving them useful information (with a buggy twist) about the conference’s host city, and 2) driving traffic to Orkin’s expo booth. Then, the content was geotargeted to phones within a one-mile radius of the convention center.